Search engines are constantly updating their algorithms for optimization, so it is tough to maintain a SEO and Link Building strategy. Updates like, Google gives more importance to websites which are mobile responsive in search results and it will be penalizing websites that use pop-ups and will penalize by ranking them lower. Some business’ will find it challenging to keep up with these ever-changing Google algorithms. If your website is SEO and Link Building optimized, it will boost your visibility in search engines which in turn will improve your business’s credibility, increase your websites web traffic all of which is an important SEO and Link Building factor. Once you get traffic, Google Analytics helps you track valuable information about your visitors like their location, demographics(age, gender), what browser they are using, keywords used to visit the site, time spent on your website, identify your best and worst performing page, what visitors are most clicking on your site and many other factors. These crucial information helps in building marketing strategies like your target audience, target location. The better you know your customers the better product/service you can provide and get better results in ROI. Search Engine Optimization has become a long time investment for businesses. Content will always be the king, but SEO and Link Building factors play a huge role in improving your business. SEO and Link Building can guarantee you traffic to your website but it can’t guarantee you sales. Initially SEO and Link Building will help in giving you sales but in the long run it is your product and service which you provide to the end customers that matters. It is possible that you website is ranking on first page of Google and still not enough business, so in the end it is the content, product and service that matters.
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