The importance of web design in Bundoo and its effectiveness as a customer service

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Is your web design product or customer oriented? Web design in Bundoo is one of the most important aspects of any marketing and digital advertising plan that focuses comprehensively. Therefore, entrepreneurs and managers need to have practical criteria to evaluate proposals and make decisions on this issue.

At MLK Marketing we offer specialised web design in Bundoo along with specialised digital marketing services to optimise your marketing reach. Contact us today to know more about this web design service.

What does web design in Bundoo cover?

By web design in Bundoo we refer to the different spaces, elements and contents with which people interact when they browse the Internet. From a web page, to the avatar of social media accounts, through banners, infographics, forms or images for Instagram.

That is, web design has to do with all the graphic components involved in the process of user interaction, which should respond to professional web design guidelines.

It is good to keep in mind that in this area there has always been a controversy among specialists about what is most important, whether aesthetics or functionality. And many believe that the answer lies in the balance or balance between both aspects.

But the service perspective is much more useful to clearly see the real challenges facing web design, and web design in Bundoo. Because the quality of service is easier to measure and improve than subjective tastes about aesthetics.

From a service vision, web design is to achieve the appropriate combination of aesthetics and functionality to satisfy customers when they interact in some way with web design. And with web design in Bundoo it’s excellent for this reason.

Now, what satisfies customers in terms of a web design?

Everything depends on:

  • Certain human expectations when interacting with technology.
  • Certain human behaviours when consuming information (text, image, video or audio).
  • The specific objectives of each customer segment when interacting with the information at a given time.

These three aspects form the basis of the needs that customers instinctively seek to meet in the face of a web design.

Additionally, from the point of view of the entire interactive experience, the satisfaction of these needs also depends on the usability of the design.

And what is usability?

By usability we mean the degree of effectiveness, efficiency and satisfaction with which specific users can achieve specific objectives, in specific contexts of use.

That is, some types of web design have more usability than another, insofar as it helps customers get what they want with the least possible effort. Professional web design in Bundoo allows this to be efficient.

In the case of web design, usability is based on three principles:

  • Customers are always looking for information.
  • Speed ​​is the most important attribute in the process of searching and finding that information.
  • The degree of satisfaction of the search process and the results is determined by the specific objectives of the clients.

With these criteria in mind, let’s go back to what satisfies customers by interacting with a web design.

Human expectations regarding technology

An expectation is a hope of doing or getting something, or the possibility of something happening. In this sense, when we interact with technology, people expect certain patterns to occur. But we are not born with those expectations, but:

Our expectations are based on the previous use of other technologies.

For example, in the case of expectations about the response speed of a function, they are associated with whether the technology is working or not.

It is what happens when you interact with a light switch to turn it on. You unconsciously wait for the light to come on in less than a second. If the response takes longer, your expectation will not be satisfied and you will think that something bad is happening with the bulb, with the electric current or with the switch itself.

It is the same in front of a web page. When it takes to download more than “normal”, we think that something must be with it or with the Internet connection. Our technology performance expectations are formed with the technologies we use most frequently. Web design in Bundoo is the best way to optimise users’ experience with the digital forefront of your business.

For example, the intense frequency of use of Google, Amazon or Wikipedia forms perceptions of “standards” of response speed and graphic design. Therefore, web design should use those parameters.

It also happens to us with the texts that are links: the standard in the most used websites is that they are blue. So, an Internet user will feel better served by a design that presents them.

Our expectations are met intuitively

Expectations regarding the operation of technology need not be reasoned to be satisfied. Instinct works extremely quickly and that is why we only need fractions of a second to feel what is right or not.

 

For example, we read from top to bottom and from left to right by instinct. So, this is the basic expectation we have regarding the organisational structure of information. With deluxe web design in Bundoo you can achieve this.

We can also say that we instinctively expect that the main navigation menu on a website is arranged horizontally at the top of the page, because that is how the operating systems menu is arranged.

Some expectations depend on physiological conditions

For example, the best readability condition in general is black texts on a white background. This is because with this degree of contrast our sight can better distinguish the features of letters and words. The same goes for certain font sizes and certain typefaces: their characteristics can facilitate or hinder readability according to physiological conditions of vision.

Here at MLK Marketing we offer you second to none digital marketing services to boost your sales. We complement our methods offering you superior web design in Bundoo. Contact us today for more information about our services, we are ready to offer you a specialised service.

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