When we begin to understand that Inbound Marketing is what we need for our SME to position itself in the market, grow and increase its sales, millions of doubts also begin to arise, but one of the questions that revolves around our head is: Where do we start? Or how do I go make my business show up on Google searches? Why is search engine optimisation in Melbourne so important?

But why is it so important to go out in Google searches? And the answer to this question is as simple as when was the last time you called the appliance seller to request a price and when was the last time you searched for the price of the appliance on the web?

Also, at the time you searched the price on Google, when was the last time you went to the second page of the search? You don’t have to go around so much to see the importance of being among the first places, because in general nobody looks at the second page and that is the reason why search engine optimisation in Melbourne is very important.

And yes, although it is an issue that should definitely be handled by an expert, as well as the strategies of Inbound Marketing of your SME in general, it is not other than you also know how to do so that the name of your company is among the first ten Search results in any search engine through search engine optimisation in Melbourne. There are 2 ways to appear in search engine results: organically or in a paid way.

Now you will ask yourself and what is the name of the technique that works our positioning organically? Its name is SEO engine optimisation in Melbourne and here we explain what it is and how it is achieved.

Here at MLK Marketing we will define the most suitable strategy to ensure your goals are achieved and conversion rates skyrocket by driving more traffic to your website, traffic that is truly interested in the products and services you offer through search engine optimisation in Melbourne. Contact us today!

What is SEO positioning?

To begin, you should know that the term SEO did not arise a few years ago, but was first used in 1997, which is when you start working on the optimisation of keywords or “keywords” in the webpages.

Now, being simple, SEO is the optimisation of quality content for search engines from Google, Yahoo, Bing, etc. They find you easily when a customer is looking for information regarding any product or service provided by your SME.

Another definition that is very accurate and simple is that of Neil Patel, who is considered by Forbes one of the 10 most influential characters in the digital market, he defines SEO as “the process of optimising your online content, so that at a Search engine likes to show it as a good result for searches of a particular keyword. ” and search engine optimisation in Melbourne is necessary to achieve your goals in the digital world.

How do we position myself in search engines results through search engine optimisation in Melbourne?

Now, there are several aspects that take into account search engines such as Google, Bing or Yahoo to position you in the first places. Here we explain them to you:

The content necessary for search engine optimisation in Melbourne

This point let’s say that is the basis of the SEO strategy, yes, the secret of search engine optimisation in Melbourne is the content, but not any content, it must be quality content, 100% original and of your authorship or that of your team.

Care: If Google finds that your content is duplicated, it will be considered plagiarism and will penalise you (lowering you from the search locations, or blocking your page, depending on how serious the plagiarism is). The originality of your content is very important in every search engine optimisation Melbourne process.

On the other hand, like everything that is Digital Marketing, it changes over the years – sometimes even months – in this case, before with the Page Rank, you only had to write a post of 300 words with the appropriate Keywords Google already positioned.

Nowadays this search engine is aiming at the quality and the extension of the content, between 1000 and 2000 words will be fine, everything will depend on the topic to be treated and your target audience.

The relevance of the content created by professionals in search engine optimisation in Melbourne

This point becomes easier to understand if we do it with an example, your SME is LED lighting for exteriors and interiors, a potential customer searches for “better LED lights to illuminate a party room” and you have an article On this topic, Google’s “spiders” go through all the websites reading the content and position the sites that deal with this topic in the first search results, first placing those with better content, content that is more relevant to the search that user is doing. Google wants the user experience to be optimal and for that reason it is very important for any process, that they can find what they are looking for and be satisfied with the result.

If you want to learn how to attract customers with your blog, the relevance of the content you are publishing in your company’s corporate blog is essential for every process that includes search engine optimisation in Melbourne. In this sense, the first thing you should do is to know well who is your ideal client, in order to understand what type of searches they perform, with what words they do it, and in this way you can create relevant content for them, go out in the search results and get your attention.

For more information do not hesitate to contact the best company in search engine optimisation in Melbourne. Our team of experts at MLK Marketing will be ready to assist you.