More than a half of all website traffic comes from an organic search source. People enter a keyword phrase in the search engines (for example, Google) and then visit one or more of the pages listed on the search results page. Hence the importance of search engine optimisation in Melbourne being performed by professionals with all the skills and capabilities required for handling the job efficiently.

MLK Marketing’s team dedicated to search engine optimisation in Melbourne is the best option to increase your business’s digital presence.

Google’s ranking algorithm uses more than 200 signals. The most important signs are content, links from other sites, a good user experience and other technical things that we will see later but that our experts in search engine optimisation in Melbourne have in mind when creating content for businesses.

To improve the ranking of pages in search results, you must work on these elements:

Step 1: Optimise the content of the pages.

Google wants to show the most relevant pages on search results pages. For that reason, you must ensure that the web pages are relevant through superior techniques of search engine optimisation in Melbourne.

The pages should address the questions that people enter in the Google search form. Search engines want to ‘know, go, do or buy’. Think about the questions that people enter in the Google search form in each of these search phases. That is something kept in mind in processes for search engine optimisation in Melbourne.

The pages of the sites should address these questions. Creating meaningful content takes some time, but it’s worth the effort, this is key in any efficient technique for search engine optimisation in Melbourne. The Google Ads Keyword Planner tools should be used to ensure that the pages contain the appropriate keywords in the correct elements.

Step 2: Improve the links that point to the pages.

Links are the most important signal in the Google ranking algorithm. The content of the page shows Google that the pages are relevant to a particular topic.

The links pointing to the website show Google if the pages are better than others. If other sites link to the site, they show Google that they believe the site is relevant. The more links from related sites point to the pages, the better Google will position the pages. That is something essential in any process for search engine optimisation in Melbourne

To promote a local business, it can be done with Google My Business. Online customer reviews and ratings also influence the position of the site in the search results.

Step 3: Improve the usability of the site.

Google prefers sites that provide a good user experience. Pages should load quickly and should be easy to browse. Visitors must find what they are looking for quickly when it comes to search engine optimisation in Melbourne. Google content only helps your ranking if people can find it.

It must be ensured that the site has a clear structure to improve its usability. Don’t forget that many people will see the pages on a mobile phone. The site should look good on mobile phones and be quick to download. Otherwise, you will lose many customers.

Step 4: The website must be error free

Efforts for search engine optimisation in Melbourne will be in vain if the site contains technical errors. For example, search engines will not display the site if pages deliver an HTTP status code “404 not found” to search engine crawlers.

Unfortunately, even pages that look good can send the wrong code to search engines. For that reason, it is important to perform a technical audit of the site.

There is several software in the market to perform site audit reports. These verify the status codes of pages, duplicate content, links and many more things that can cause problems in search engines. It is essential for search engine optimisation in Melbourne.

6 keys of search engine optimisation in Melbourne (it is very important for worldwide economical recession times as well)

How does the consumer react to the recession? Depending on where you are on the income scale, in very different ways.

Undoubtedly, all segments respond to this reality. And marketing is obliged to adapt its strategies. A report from Northwestern University gave a series of proven effectiveness tactics to address this situation. Next the key concepts that are essential for search engine optimisation in Melbourne.

1- Understand your customers. There are at least four ways in which customers can respond to inflation with recession: get off the premium category to regulate; decrease in use or consumption in your preferred product, replacement of one product category with another, modification in the purchase policy. Each consumer will choose one or the other: try to discover what is the dominant reaction in your clientele, and adapt your strategy to it. This is very important in any search engine optimisation in Melbourne.

2- Invest in market research. You must enter the market and speak directly with consumers to understand how attitudes and behaviours are changing in response to inflation (replacement strategies, complementation, replacement, spending cuts, etc.).

3- Redefine the value. Search engine optimisation in Melbourne can help you motivate consumers of low cash; marketers must invest the engineering of products and packaging to reach the key points of retail price. This may mean reducing the size of the packages.

4- Use promotions. More customers will look for price promotions, but do not give your product to those who do not need the discount, and do not reduce prices in all areas, but only in selected items. This can also help you with search engine optimisation in Melbourne

5- Check the commercial terms. Manage your inventory to ensure that increases in your sales prices made do not follow increases in your input costs.

6- Increase relevance. You must persuade customers to reduce their expenses on other products, not yours. Strong brands can maintain consumer loyalty even if the price increases. Weaker brands risk being replaced by generic brands unless they hire the assistance of professionals in search engine optimisation in Melbourne.

MLK Marketing offers the best search engine optimisation in Melbourne if you are a business owner that understand the way digital marketing works nowadays and how important it is to keep evolving as time goes by.