With the constant change and evolution of modern technology and the rapid expansion of the “digital era”, small and medium businesses are suffocating. As they are gasping for that boost, pushing for the extra sale and even searching for an alternative solution just to remain competitive, whilst they watch their competitors get the best of them and ending up drifting away into the digital realm of the future. Something that, unfortunately, the majority of businesses have knelt down to.

You’re probably thinking, “well destruction is inevitable”. No it is not! With the development of technologies, new concepts which provide aid also arise. Online marketing, firstly, is far more cost efficient than traditional marketing strategies according to “Gartner’s Digital Marketing Spend Report.” A whopping 68% of business owners claimed that digital marketing techniques were within their budget and even escalated their company to a higher level. Here at MLK Marketing, we have perfected and incorporated all this knowledge with our advanced marketing techniques over 9 years to provide that boost you need for your business.

I know you’re sitting there probably thinking “Tell me something I don’t know…” Well did you know that Google’s statistics show that companies using digital and online marketing strategies accumulate 2.8 times better revenue growth expectancy? That number intensifies to 3.3 times more if you are a small to medium business. So, higher conversion rates are generated by efficient online marketing techniques, which will deliver a great amount of profitable benefits and higher revenues for your company! Not bad, eh?

Internet marketing is revolutionising and distinguishing the good businesses from the average ones. Mobile media overpowers the newspaper, social media outruns consumer magazines and search engines surpass the T.V! We are adapting to the new era. Online marketing targets clients more effectively. If they are searching for you, they will find you and would most likely need your services. The potential client has the results immediately, instead of having to search endlessly. You want to know the best thing? All your profits and marketing results can be measured. How many people signed up to your newsletter, how many more sales did you complete and how can your business improve?

The future is online marketing, whether we like it or not. Technologies are evolving rapidly and they are certainly not waiting for the human race to keep at pace. Having a strong online presence will not only cause your business to flourish and expand, restarting the constant income pipe we talked about in the previous blog, but you will build relationships and spread into the digital dimension with the solid foundations your business deserves!