When the typical Internet users open their Web browsers, it’s usually because they’re searching for something. They could be searching for a certain product to buy or a certain kind of service to patronize. Perhaps they’re looking for a piece of information – a certain restaurant’s address, the current time in London, the best beach to visit in a particular area, or a lot of other information that they could get from the internet. When the Web browser is opened, chances are the Internet user will not know exactly where to go right away. It’s very rare that the user has a predetermined site to visit, and in most cases they go to search engines to find what they are looking for. Search engines like Google and Bing are the most common places people go to if they are looking for information. The typical Internet user types a certain word or phrase known as “keywords.” Once he hits Enter, the search engine then turns up with a number of results, and the websites that are listed are the websites that the user will end up visiting. If your website is not optimized for search engines and you created your content without even thinking of SEO and Link Building, then chances are your website won’t appear in the search engine results page (SERP). This can be problematic especially if you’re a relatively new site and nobody knows about your website yet. If you want your website to be known and to appear in search results, then you have to optimize your content for search engines.lus the backlinks combined make up about 80 of the ranking factors. So, by simply ensuring that you use the appropriate title and then concentrating on link building using keyword rich texts, you can make it to the first two pages of Google search for any phrase or term. For a competitive keyword, it may take a few more backlinks, but you can still do well by simply following those two rules. You can now go ahead and give this a try. Pick any long tail keyword then pen down some short article or blog post on it. As you do this, ensure that you include the keyword on its title tag and then create a couple of links to the page with an anchor text that contains the keyword. With time, you will realize that two or three links will get you a first page ranking in most search engines.
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