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Unique Selling Proposition & Point of Difference

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What makes you stand out?
Businesses and companies are excited by the idea of constant cash flow. Don’t we all dream about our company making a consistent amount of income each year? Or obtaining a gargantuan client list to be proud of? However, competition in our era leaves no breathing space, whilst you watch your “income pipe” narrow down. Even to a point where annihilation is inevitable.

It all started in the mid-1940’s when perjurers or creative intellectual minds (your choice!) initiated marketing campaigns using unique propositions in order to sneakily convince clients into switching brands! Domino’s Pizza transcended the competition only by using the phrase “You get fresh, hot pizza delivered to your door in 30 minutes or less—or it’s free.” Don’t even ask me where I’m ordering pizza from next time!

In order to make the most out of USP or otherwise termed POD (Point of Difference), company owners have to utilise and enhance their product’s application. Whether it’s a simple hair product from Head & Shoulders or a convoluted engineering apparatus that will foresee Earth’s destruction, you need to hit the potential buyer or client with the best you have. We live in a picturesque word, which is run by technology and the better equipped you are the more likely you are to succeed in the digital sphere.

By putting yourself in the client’s shoes is a step in the correct direction to commence your own USP one-liner and potential campaign. What makes you unique? What makes your product sell? Obviously, something is going right, but don’t forget about the dream, the constant “income pipe”. Darwin said it, evolution is the key to life. You need to evolve your products / services for them to evolve you. Even us, MLK Marketing, are constantly evolving our strategies and procedures to ensure our clients attain the necessary apparatus to accomplish their goals.

Every business should allocate time and effort to pursuit a USP campaign as it will dramatically increase sales, enhance your company’s reputation and achieve a healthy and positive business environment! It does get better though…

I could go on and on, but Domino’s Pizza are knocking on my door…!

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